List of approved scientific papers to be published in conference proceedings. ISSN 2311-147X Contemporary Innovation Technique of the Engineering Personnel Training for the Mining and Transport Industry 2016 (CITEPTMTI’2016). Conference Proceedings. Conference dates:  26-27 Maу 2016.  State higher education institution  "National Mining University"  Dnepropetrovsk  Ukraine

Contents

THE POSSIBILITIES OF USING THE GOOGLE ONLINE MARKETING CHALLENGE FOR HIGHER EDUCATION

Alexey Dubinsky¹

¹Ph.D., Associate Professor of Department of Medical-biological Physics and Informatics, State Establishment "Dnipropetrovsk Medical Academy", Dnepropetrovsk, Ukraine, e-mail: dubinsky@ukr.net

Abstract. The Google Inc. from 2008 provides the Google Online Marketing Challenge - worldwide student competition. Student teams create the advertising campaigns in Google Adwords for attract visitors to the selected site. In the weeks of Challenge, students acquire the practical skills in the field of internet marketing. The team work allows gaining experience of project work in the group. The contest participants can to broaden their horizons and to better prepare for the real work after graduation. Such competitions allow adding the real practical cases to the education process. And also help to connect the higher education institutions to the business companies. Implementation of such competitions in the teaching process is useful for the modernization of the higher education system.

Keywords: Google Online Marketing Challenge, Google Adwords, internet marketing, independent work of student, information technologies. 

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